If you’re a marketer, you’re definitely doing content marketing. That one’s a no brainer. And you’re constantly looking for ways to make your strategies to make your posts more compelling and more engaging so you can cash in.
But you do know that with marketing, long term sustainability of interest can be a fight.
So…How Do You Break Free From The Noisy Crowd And Offer Something Unique To The Readers?
The reason people say, “It’s Not What You Know, It’s Who You Know” is that human relationships are essential for getting things done.
People open the door to new audiences, people connect you to others with similar interests and it’s people who get us to believe, decide and choose.
Influencer Marketing is the process of identifying, researching, engaging and supporting the people who create the online conversations that impact your brand, programs and products.
Studies show that Influencer Marketing is the fastest-growing online customer acquisition channel, beating organic search, paid search, and email marketing.
And these are some reasons why you should embrace Influencer Marketing:
Increase Your Authority
By collaborating with influential users, you expand your audience while establishing your authority. It’s another way of validating your own presence through the authority of your chosen “influence”. After all, users nowadays trust their peers and network more than any brand.
Broaden Your Audience
It’s not only about expanding your reach, but it’s also targeting the appropriate audience for your market. If you’ve researched your market well and collaborated with the correct influence figure for your brand, you will attract more followers (and customers), who will share the same kind of interest for your brand.
Social media rely completely on word of mouth. If you are a one minute success just once, be sure that for the next two weeks, 50,000+ will be buzzing about you, and that’s how influencer marketing gained importance. A content may turn viral in just a few moments, provided that you have the right people to talk about it.
You can get inspiration for your future marketing campaigns with help from your influencers. Social influencers have the knack of seeing potential and then utilising it to identify and shape trends. By boosting those trends, you can not only be one of the first to validate it, but also monopolize on the new found traffic.
Most influencers want from you what you want from them: establish a wider collaboration, figure if the two of you are compatible, and leverage on the raging returns. And most collabs happen not just because of the product, but also because of the business value you may share. And that’s a great way to promote your authenticity in the audience with the help from the right people!
Here’s a real-life example of Influencer Marketing being employed…
Dunkin’ Donuts wanted to create an awareness of National Donut Day. They chose eight popular influencers to create and distribute teaser content on SnapChat.
The eight influencers then “took over” the Dunkin’ Donuts SnapChat channel on National Donut Day. This covered more than 24 hours because they ran the campaign across three time zones and three cities across the USA. The influencers used their content to drive their supporters to the Dunkin’ Donut Stores and take up a special offer. Also, Dunkin’ Donuts supplied the influencers with Snapchat Geofilters which people could use in-store.
The result was that Dunkin’ Donuts gained ten times more followers to their SnapChat channel on National Donut Day than they usually did in a month. The campaign reached 3 million people, with 40,000 cases of engagement.
So you know now the next time you want to elevate your engagement level and diversify your brand value, you know what to turn to. Find the right influencer for your brand and there should be no looking back from there.
About the author:
Paul Blitz is the CEO of SyncManage. He has a passion for innovation and when he’s not making stuff to secure your business, he’s mostly found watching stand-up comedy with a pizza and a beer.